Research-led Consultancy
Navigating the media landscape to surface impactful insights that help tackle society’s most pressing challenges.
OUR MOTIVATION
Based on our deep understanding of how ideas travel online, we help organisations with a positive mission to harness the potential of media intelligence and drive meaningful change.
OUR WORK IN ACTION
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Social media is often a breeding ground for harmful narratives, especially impacting vulnerable communities such as migrants and refugees.
What can we learn about how false narratives influence public discourse around migrants and refugees in selected countries in the Global South?
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The COVID-19 pandemic saw the mobilisation of various conspiracy theory communites including anti-vaccination and anti-5G activists
To what extent was this offline trend reflected on social media following the UK lockdown?
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Popular discourse around climate change swings like a pendulum between optimism and pessimism, with major implications for climate action and advocacy.
How did this dynamic unfold during COP26 and what lessons can be drawn for effective strategic communications?
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Myths and misinformation persist in the debate around the transition to electric vehicles in the UK.
What key concerns are expressed by citizens engaging in the debate and how can media intelligence help mitigate those concerns?
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Digital media intelligence is a necessary tool for policymakers seeking to keep their finger on the pulse of popular perceptions that impact their work.
Read our policy briefing co-authored with the International Institute for Environment & Development, where we outline the opportunities and threats associated with this type of research.
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Social issues have come to dominate the media agenda in recent years, making it harder for brands to penetrate and generate proactive coverage.
How should communicators adapt to this new world and appeal to socially-conscious consumers?
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Among the many challenges presented by COVID-19, the saturation of the information landscape can lead to confusion, mistrust, and risk-taking.
Read two journal articles co-authored with the WHO, in which we document a new methodology for infodemic management based on social listening techniques.
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We have been supplying government departments with expert media intelligence as far back as 1991 and are proud to have won a spot on the CCS framework for Media Monitoring and Associated Services.
Find out how we can support your team to capitalise on the opportunities afforded by digital media intelligence.
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The global second hand clothing market expected to increase by 86% by 2026. We explore the rise of second hand fashion in the UK.
We analyse the motivations for seeking out second hand style, compare and contrast the audiences talking about second hand shopping vs. fast fashion, and ask whether the trend will impact the bottom line for brands at the affordable end of the market, such as Primark, Shein, Boohoo and Zara.
OUR EXPERTISE
Research Expertise Across a Range of Verticals
From corruption to climate change, and public health to human rights, our team of analysts and consultants are passionate about exploring the intersection between media intelligence and research topics relating to society’s most pressing challenges.
OUR APPROACH
A rigorous consulting framework that goes beyond traditional monitoring and evaluation, taking an academic research-led approach.
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A consultant-led discovery workshop to unpack the research problem together with stakeholders, aligning on project objectives and priorities.
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Academic research design to develop a tailored solution drawing on our topical expertise, methodological toolkit, and industry-leading tech stack.
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Research and analysis begins, as we deploy a unique combination of tools and techniques as outlined in the research plan, including but not limited to:
OSINT techniques
Taxonomy mapping
Discourse analysis
Digital ethnography
Audience segmentation
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Based on a review of everything we learn in phase 3, our consultants extract the "need to know" takeaways and build strategic recommendations to drive evidence-based decision making.
Consultant-led debrief
Key findings & KPIs
Strategic recommendations
Opportunities for action
Future research
Metrics Provide Diagnostics. Humans Provide Insights.
Our consultants breathe life into data. Building on decades of experience in the media intelligence industry, we advocate a people-first approach powered by an advanced tech stack.
OUR RESEARCH PHILOSOPHY
Curious
As passionate researchers with individual expertise across a range of topics – from armed conflict to climate change, disinformation to D&I, and public health to human rights – our natural curiosity powers our research. Not limited to any one tool or platform, we go the extra mile in pursuit of results.
Academic
Our academic style of research design ensures that our methods are rigorous and our analysis meets the highest standards of data integrity. Together with creative storytelling for maximum impact in our insights and reporting output, our approach delivers the best of both worlds.
Embedded
Operating as an extension of your team, we pride ourselves on developing true research partnerships. Taking an embedded view of client engagements, we pool input from multiple internal and external stakeholders to achieve a solution that combines topical expertise and industry know-how.